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Home/Services/Google Ads
solar panels dublin
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yourbusiness.ie/solar-quote
Solar Panels Dublin · Free Survey This Week
SEAI grant help · 5-star local installer · Quote in 24 hours
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Google Ads

Solar leads this month, not next year.

Ads put you in front of homeowners searching for solar right now. We help clicks turn into quote requests.

Get me leads now
Old way vs our way

Most installers have been burned by ads once already.

Boosted posts that brought job hunters. An agency that could never say what a lead cost. Ads switched off because the wrong people rang. Ads are not the problem, ads pointed at the wrong searches are.

The old way
With SolarScale Digital
Who sees your ads
Whoever Google decides to show them to
Homeowners searching for solar in the areas you cover
The keywords
Whatever spends the budget
Buying searches only, the rest blocked
Where the click lands
Your homepage
A page built to get the quote request
What you get told
Impressions and clicks
Calls, forms and what each lead cost
When it gets changed
When you ring and ask
Every week, without being asked
Who owns the account
The agency
You do, always
How we do it

Our Google Ads process.

No template accounts. Yours is built from scratch around the towns you cover, the budget you have and the installers you are up against.

In detail

What each step actually involves.

1Step one

Campaign build and keyword targeting

Most wasted ad spend goes on searches that were never going to buy. We build the account around the searches that end in an install, and block the ones that do not.

  • Bidding on buying searches, not browsing ones
  • Job hunters, DIY kits and tyre kickers blocked
  • Targeted to the areas you actually cover
  • Grant season and busy periods planned for
Keywords we bid on
solar panels dublinBidding
solar panel installers near meBidding
seai grant solarBidding
solar panel jobsBlocked
diy solar kitBlocked
2Step two

A landing page built to convert

Sending paid clicks to your homepage burns money. Every campaign gets a page with one job: turn the click into a quote request.

  • One page, one job: the quote request
  • Loads fast on a phone, where most clicks come from
  • Included in the work, not a separate service
  • Changed as we see what turns clicks into quotes
yourbusiness.ie/solar-quote
Free Solar Quote, Dublin
SEAI grant help · Survey this week
NAMEAoife Murphy
PHONE087 555 0134
EIRCODED15 XY45
Get My Free Quote
3Step three

Tracking on every call and form

Before a euro is spent, tracking goes in. So you know what a lead actually costs, not what someone guesses it costs.

  • Every call and form traced to its search
  • Real cost per lead, not an estimate
  • Which searches bring calls and which bring nothing
  • You see the same numbers we do
Where the leads came from
📞 Call · 11:04"solar panels dublin"
📝 Quote form · 14:22"ev charger installation"
📞 Call · 16:40"solar installers d15"
Cost per click€3
4Step four

Weekly optimisation

Ads are not set and forget. Every week we look at the searches, the ad copy, the landing page and the budget, and change whatever is holding the leads back.

  • Ad headlines and offers tested against each other
  • Landing page tweaked where people drop off
  • Budget moved to the areas and times that convert
  • Wasted searches cut, cost per lead driven down
This week's changes ▲ CPC down 18%
New headline: "Grant handled for you"Testing
Budget moved to evenings and weekendsScaled
Quote form shortened to four fieldsChanged
6 searches with no leadsCut
Where your money goes

Ad spend and our fee are two different things.

Your ad budget goes straight to Google. We never take a cut of it, and we never mark it up. Our fee covers the work: the build, the landing page, the tracking and the weekly optimisation.

You keep the ad account. If you ever leave, it goes with you.

A typical month
Ad budget, paid to GoogleYour call
SolarScale fee, the workDecided before launch
Cut of your ad spend€0
Who owns the accountYou do
The blended search approach

Google Ads is one place homeowners look. There are three more.

Ads put you in front of the ones searching today. The homeowner who scrolls past your work on Instagram, the one who taps the map, the one who asks ChatGPT: they are all buying solar too.

Google MapsThe three businesses on the map get the first call.Local SEO
Facebook & InstagramReach them at every stage, from first look to ready to buy.Social Ads
AI answersMore and more homeowners are asking ChatGPT instead of Google.AI Search
Want to show up everywhere they look?Run Google Ads on their own, or blend them with Local SEO, social and AI search for full coverage.
See the blended approach
Questions installers ask

Paid ads, straight answers.

How much should I spend on ads?
We recommend a minimum of €1,500 a month in ad spend. Below that you are buying too few clicks to learn what works or to keep the phone ringing steadily. That money goes to Google, not to us. On the call we will tell you what that budget realistically buys in your area.
How fast will the leads come in?
Campaigns are usually live within a week or two of getting access, and the first calls tend to land in the first few days after switch-on. The first month is about learning which searches convert; by month two the cost per lead is usually dropping.
What if the leads are poor quality?
That is normally a targeting problem, not an ads problem. We block the searches that waste money (job hunters, DIY kits, people outside your area) and keep tightening as real leads come in. If a lead type is not worth your time, tell us and we will cut it.
Who owns the ad account?
You do. The account is set up in your name, the data is yours, and if you ever leave it goes with you. We think agencies that hold their clients' accounts hostage tell you everything you need to know about them.
Is the ad budget on top of your fee?
Yes. Your ad budget goes straight to Google, and we never take a cut or a mark-up on it. Our fee is separate and covers the work: campaign build, landing page, tracking and weekly optimisation.
Do I need a new website?
No, but paid clicks should not land on your homepage. We build a dedicated landing page for the campaign with one job: getting the quote request. The rest of your site can stay as it is.
I've been burned by an agency before. What makes SolarScale Digital different?
We genuinely care about the relationship with every client, because we understand what local businesses mean in Ireland. The three things that make us different are:

1. We work with solar installers only.
2. We focus on making you more revenue, not getting you more clicks.
3. You talk directly to the person doing the work, not an account manager.
The next step

Book a call, get to the top of Google right away.

Before we talk we look at who is advertising for solar in your area, what they are promising, and what those searches cost. If you decide not to hire us, it is still yours to keep.

On the call you'll find out:

  • Who is bidding against you, and what their ads say
  • What a solar click realistically costs in your area
  • What a sensible starting budget looks like for your size
Book a call

30 minutes · No pitch, no pressure

Clicks4,812
Conversions186
Cost / conv.€64
Cost€11.9K
MarAug
ClicksConversions6 months