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Home/Services/Facebook & Insta Ads
Facebook & Instagram Ads

Stop the scroll. Get surveys booked.

Facebook and Instagram ads that reach homeowners at a cold audience and a retargeting audience.

Put me in their feed
Old way vs our way

You did it yourself. It got likes, not installs.

Nearly every installer has done it: a photo of a finished job, twenty euro behind it, a few thumbs up and a message from someone looking for a job. That is not advertising, it is a raffle. Here is the difference.

You did it yourself
With SolarScale Digital
What it is
A boosted post
A campaign built to sell installs
Who sees it
Whoever already follows you, plus whoever Facebook picks
Targeted by location and age, with homeownership and grant eligibility confirmed on the form
What it asks for
A like or a comment
A quote request
Where the click goes
Your page
A landing page built for the enquiry
What you learn
It got 40 likes
What each lead cost and which ad produced it
What you get out of it
Nothing you can bank
Booked installs, and more people who know your name
The bit most agencies skip

Two audiences. Two different jobs.

Showing the same ad to everyone is why social media gets a bad name with installers. We run two audiences, and each one has a different job. Click through them.

Who sees it

Homeowners across your service area, including the ones who have not thought about solar yet. We target broadly on purpose: in a county-sized market, slicing the audience into narrow segments starves each one and stops the campaign learning.

What they see

A short video of a real job, before and after. No hard sell, just proof that it works and that you are local.

Goal: get known, and build the audience we retarget later.
How we do it

Our Facebook and Instagram process.

Built around your area, your budget and the jobs you actually want more of.

In detail

What each step actually involves.

1Step one

Audience build

Not a boosted post shown to whoever happens to follow you. We build the audience across your service area and let the form do the filtering: qualifying questions confirm who owns their home and whose property is grant eligible.

  • Built across the service area you actually cover
  • Homeowners and grant-eligible properties confirmed on the form
  • Site visitors and quote page drop-offs retargeted
  • Lookalikes built from your past customers
Your audience
LocationWithin 30km of Cork city
Age35 to 65
Qualifying questionsHomeowner and grant eligibility, asked on the form
InterestsHome improvement and energy saving
Website visitorsLast 180 days, where cookies were accepted
Quote page, no enquiryLast 90 days
LookalikeOf your past customers
2Step two

Creative that stops the scroll

A phone screen is a fight for attention. Your real jobs win it: before and afters, an install timelapse, a happy customer talking for twenty seconds.

  • Built from your own job photos and clips
  • Your clips edited and captioned for you
  • New creatives tested
  • Written for installs, not likes
This month's creative
BEFORE€412AFTER€82
Before / after
Install timelapse
5.0
Customer clip
SEAI GRANT€1,800
Grant explainer
3Step three

Landing page and tracking

Clicks land on a page built for the quote request, not your homepage. Every lead is tracked back to the ad and the audience that produced it.

  • A page with one job: the quote request
  • Every lead traced to the ad that brought it
  • Real cost per lead, not an estimate
  • Leads land on your phone the second they come in
yourbusiness.ie/free-survey
Free Solar Survey, Cork
SEAI grant handled · Quote in 24 hours
NAMEAoife Murphy
PHONE087 555 0134
EIRCODET12 XY45
Book My Free Survey
4Step four

Retarget and optimise

Most people do not buy solar the first time they see you. We follow up with the ones who showed interest and keep tuning what runs.

  • Retargeting the people who nearly enquired
  • Winning ads scaled, tired ones swapped out
  • Audiences refined as the leads come in
  • Cost per lead driven down over time
Retargeting 4 leads this week
Watched the video, did not clickRetargeting
Visited the quote page, no enquiryRetargeting
Already enquiredPaused
Cost per lead€21
The honest bit

Social leads go cold fast. So we make them easy to catch.

A homeowner who fills in a form on their phone at 6P.M. is interested, not committed. Ring them in five minutes and you are having a conversation. Ring them tomorrow and they have three other quotes. Every account we run is set up so the lead hits your phone the second it lands.

Within 5 minutes
You are the first call they take, and usually the only one.
Within an hour
Still workable, but they have started looking around.
Next day
Cold. They have two other quotes and a favourite.

Instant notification to your phone, an email, and every lead logged so nothing slips.

The Full Plan

Social gets you known. Search gets you found.

The homeowner who saw your work on Instagram in April is the one who searches your name in June. Run them together in The Full Plan and each one makes the other cheaper.

You're hereSocial AdsReach homeowners from a cold audience through to the people who nearly enquired.Running
+
Local SEOOwn Google Maps so the calls keep coming, with no cost per click.Local SEO
Want to show up everywhere they look?Run social on its own, or blend it with search and AI for full coverage.
See The Full Plan
Questions installers ask

Facebook and Instagram ads, straight answers.

How much should I spend?
We recommend a minimum of €1,000 a month in ad spend, paid directly to Meta. Our fee is separate. Below that there isn't enough data for the campaign to learn, and you end up paying for guesswork.

That is also the level at which the guarantee applies. At least 50 leads in 90 days on The Ads Plan or The Full Plan, with ad spend of €1,000 a month or more. If we miss it, we keep working at no charge for up to a further 90 days until you get there.

A lead is a completed enquiry form or a tracked call from the campaign.
How is this different to boosting a post?
A boosted post asks for a like. A campaign asks for a quote request. Different objective, different targeting, a landing page instead of your profile, and the people who nearly enquired get followed up instead of forgotten.
Won't I just get time-wasters?
That is a targeting and follow-up problem, not a Facebook problem. Nobody can hand-pick who is kept out of an audience, and Meta cannot reliably tell us who owns their home in the EU. So the filtering happens where it actually works: qualifying questions on the form that confirm homeowner status and grant eligibility, tight location and age targeting, and retargeting pointed only at the people who showed real interest. If a lead type is not worth your time, tell us and we tune it until it stops turning up.
Do I need to make videos?
No. We come out and shoot them. We arrange a day on site with you, film the day, then edit, caption and cut it into ads ourselves. You get the footage to keep.

You are running a business, and chasing a busy installer for clips is how ad accounts end up starved of creative. If you do have something good on your phone, send it and we will use it, but nothing waits on you.
I've been burned by an agency before. What makes SolarScale Digital different?
We genuinely care about the relationship with every client, because we understand what local businesses mean in Ireland. The three things that make us different are:

1. We work with solar installers only.
2. We focus on making you more revenue, not getting you more likes.
3. You talk directly to the person doing the work, not an account manager.

Their thumb is already moving. Be what stops it.

A 30-minute call about your business, your area and what's possible. No pitch, no pressure, just a chat.

Put me in their feed