When AI recommends installers, be one of them.

No, and we would not sell it that way. Getting named in AI answers is what falls out of a blended search approach done properly: your local SEO, your content and your mentions all pulling in the same direction. All three are already in the plan, so charging you again for the side effect would be selling you the same work twice.

No. Most enquiries in this industry still come from Google search and Google Maps, and that is where the revenue is. AI answers are what you pick up on top when that work is done properly, not a replacement for it.

It can, and it does. When your name comes up in an answer people click through to your site and enquire the same as they would from a search result, and those enquiries tend to land warm because something has just recommended you. What we will not do is sell it as its own lead source. Every one of those enquiries comes off the back of the local SEO, the content and the mentions you are already paying for, so it is extra revenue out of work you are doing anyway, not a new line on the invoice.

Yes. Generative engine optimisation, or GEO, is the name that has stuck for it. We do not use it much because it makes it sound like a separate discipline with its own levers, and it isn't. It is good local SEO, good content and real mentions, described in newer language.

Enough of them to matter. 42% of Irish internet users now use generative AI, according to the CSO. It is still a smaller share of enquiries than Google search, and we would not pretend otherwise. It is also growing, and the installers already named in those answers did not get there overnight.

Usually some, yes, and two kinds of it. The first answers a question plainly: what it costs, what the grant covers, how long it takes, whether it works on your kind of roof. The second is your service and area pages, because who are the best solar installers in Dublin is a question these tools answer too, and they can only name you if there is a page saying clearly what you do and where you do it. Both earn their keep in Google search as well, so it is not work done solely for AI tools like ChatGPT.