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Home/Privacy
Privacy

What we collect, and why.

Plain English, no legal padding.

Last updated

Who we are

This website, solarscaledigital.ie, is operated by Dylan Thébault, trading as SolarScale Digital, a sole trader registered in Ireland. SolarScale Digital is the data controller for the personal data described in this policy.

SolarScale Digital is a service area business and does not operate a public office. To reach us about anything in this policy:

What we collect and why

We only collect what we need in order to answer you, run a call, and run this website. Nothing is sold and nothing is passed to other marketers.

Where it comes fromWhat we collectWhy
Contact formName, email, phone, company website, and whatever you write in the message boxTo reply to your enquiry and, if it goes further, to prepare a proposal
Booking a callName, email, phone, website, plus your answers to the qualifying questions (installs a month, marketing spend, what you have tried)To put the call in both diaries, send the joining link, and do the homework before we speak
Emails and callsAnything you send us, and brief notes we take during a callTo keep track of the conversation and follow up properly
AnalyticsPages viewed, how you arrived, rough location (country and county level), device and browserTo see which pages are working and which are not
Advertising tagsWhether an ad click led to an enquiry, and an anonymous identifier used to show you our ads againTo measure ad spend and stop wasting it
Server and security logsIP address, timestamp, page requested, and the result of the anti-spam check on the formTo keep the site online and keep spam and bots out

Giving us this information is voluntary, but without it we cannot answer an enquiry or run a call.

Our legal basis

Under the GDPR we have to tell you why we are allowed to hold your data. For us it comes down to three grounds.

  • Contract, or steps before a contract. Handling your enquiry, running the call, and delivering the work you have engaged us for.
  • Legitimate interests. Keeping records of who we have spoken to, protecting the site from spam and abuse, and understanding at a basic level how the site is used. We have weighed this against your interests and kept the data to a minimum.
  • Consent. Analytics and advertising cookies, and any marketing email you have asked to receive. You can withdraw consent at any time, and withdrawing it does not affect anything done before you did.

Where we are legally obliged to keep something, such as invoices and tax records, the basis is legal obligation.

Cookies and tracking

A cookie is a small file a website stores in your browser. Some are needed for the site to work at all. The rest only run if you agree to them on the banner when you first arrive, and you can change your mind at any time.

Until you choose, everything in the last three rows below is switched off. Nothing is pre-ticked, refusing takes the same single click as accepting, and refusing does not limit any part of this site. To change your answer later, use Cookie settings at the bottom of any page.

TypeSet byWhat it does
Strictly necessaryCloudflare, Vercel, Cloudflare Turnstile, CookieYesServes the site, balances traffic, checks that the person filling in the form is a person and not a bot, and remembers the cookie choice you made so you are not asked again on every page. These run without consent because the site cannot work without them.
AnalyticsGoogle Analytics 4Counts visits and shows which pages people read and where they leave. IP addresses are truncated by Google before storage.
AdvertisingGoogle Ads, Meta (Facebook and Instagram)Records that an ad click led to an enquiry, and lets us show our ads again to people who have already visited.
FunctionalCal.comRuns the booking widget on the Book a Call page and remembers your timezone while you pick a slot. If you refuse it, the booking page shows a direct link to the calendar instead.

Google Analytics and Google Ads run under Google Consent Mode. In practice that means that if you refuse, Google is told so before any tag loads, and no advertising or analytics identifier is ever written to your browser.

Who else sees it

We use a small number of well-known providers to run the business. They process data on our instructions under a data processing agreement, and none of them are permitted to use it for their own purposes beyond what is described here.

ProviderWhat it handlesWhere
VercelHosting and delivery of this websiteEU and US
CloudflareDNS, security, bot protection (Turnstile)Global network
ResendDelivering contact form submissions to our inboxEU and US
Google (Workspace, Analytics, Ads)Our email and calendar, website analytics, ad measurementEU and US
Cal.comThe booking widget and the calendar inviteEU and US
MetaAd measurement for Facebook and Instagram campaignsEU and US
CookieYesThe cookie banner, and the record of what you choseEU and US

We will also disclose data where we are legally required to, such as a court order or a lawful request from a public authority.

Transfers outside the EEA

Some of the providers above are US-based. Those transfers rely on the EU-US Data Privacy Framework where the provider is certified, and otherwise on the European Commission’s Standard Contractual Clauses.

How long we keep it

  • Enquiries that go nowhere. Deleted after 12 months.
  • Enquiries and calls that lead to a proposal. Kept for 24 months, so we can pick the conversation back up if you come back to us.
  • Client records. Kept for the length of the engagement and for 6 years afterwards, as required for tax and accounting.
  • Analytics. Retained by Google for 14 months, then deleted automatically.
  • Server and security logs. Typically 30 days.

If you would rather we deleted something sooner, ask and we will, unless we are legally required to keep it.

Your rights

You have the following rights over your personal data. All of them are free to use, and we will respond inside one month.

  • Access. Get a copy of what we hold about you.
  • Rectification. Have anything inaccurate corrected.
  • Erasure. Have your data deleted, where we have no overriding reason to keep it.
  • Restriction. Have us pause processing while a dispute is sorted out.
  • Portability. Get your data in a machine-readable format, or sent to someone else.
  • Objection. Object to processing based on legitimate interests, and to direct marketing at any time.
  • Withdraw consent. For cookies or marketing email, at any time.

To use any of these, email dylan@solarscaledigital.ie. We may ask you to confirm who you are before we hand over data.

If you are not happy with how we have handled it, you can complain to the Data Protection Commission, 6 Pembroke Row, Dublin 2, D02 X963, dataprotection.ie.