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Home/Services/Digital PR
Digital PR

Be the installer homeowners have already heard of.

We get your business written about on the Irish news and trade sites homeowners actually read, so they recognise your name long before an install.

Get my name out there
thecountypost.ie
Business

Local solar business fits its 200th home in the county

The work has been carried out by GreenWatt Solar, which has been fitting panels across the county since 2021.

PublishedEditorial feature
irishhomeandenergy.ie
Explainer

What the SEAI grant change means for homeowners

We asked GreenWatt Solar to talk us through what is actually covered, and what is not.

PublishedEditorial feature
buildireland.ie
Trade

Installers warn of a winter backlog on solar fittings

According to GreenWatt Solar, homeowners booking now are looking at a wait into the new year.

PublishedEditorial feature
businessweekly.ie
People

Solar business takes on four new fitters

The hires bring the team at GreenWatt Solar to fourteen, with more expected next year.

PublishedEditorial feature
The problem

Search your own name.

Your website, your Facebook page, your Google listing, your own about page. Every single result was written by you.

google.ie/search?q=greenwatt+solar
greenwatt solarAbout 20 results
GWgreenwatt.ieGreenWatt Solar | Solar Panel InstallationYou wrote this
facebook.com › greenwattsolarGreenWatt Solar · Home | FacebookYou wrote this
Google Business ProfileGreenWatt Solar · Solar panel installerYou wrote this
GWgreenwatt.ie › aboutAbout Us | GreenWatt SolarYou wrote this
instagram.com › greenwattsolarGreenWatt Solar (@greenwattsolar)You wrote this
Results from anyone independent0
google.ie/search?q=greenwatt+solar
greenwatt solarAbout 67 results
GWgreenwatt.ieGreenWatt Solar | Solar Panel InstallationYou wrote this
CPthecountypost.ie › businessLocal solar business fits its 200th home in the countySomeone else wrote this
facebook.com › greenwattsolarGreenWatt Solar · Home | FacebookYou wrote this
HEirishhomeandenergy.ie › grantsWhat the SEAI grant change means for homeownersSomeone else wrote this
BIbuildireland.ie › newsInstallers warn of a winter backlog on solar fittingsSomeone else wrote this
Results from anyone independent3

Same business, same vans, same reviews. Only one of them has others vouching for you.

How it works

Our digital PR process.

1Step oneUs

We find the story

Grant deadlines changing, a big or unusual install, a local first, a sponsorship, a milestone, a hire. We go looking for the thing in your business that a newsroom would actually run, and we rank the angles by which one is most likely to land.

  • We go looking, so you do not have to
  • Angles ranked by how likely they are to run
  • Built on jobs you have already done
  • Nothing invented and nothing exaggerated
Angles we found this quarter
★200th install in the countyA number, a place and a photo. Editors run this.
2The SEAI grant deadline, explainedUseful to readers, so it gets picked up.
3Sponsoring the local clubCommunity page, and the photo does the work.
4Four new fitters taken onA jobs story. Business desks like these.
Pitching first1 of 4
2Step twoUs

We write it

Written the way that publication writes, not the way an ad reads. A piece that sounds like a press release goes in the bin, so we do not write one.

  • Written to the outlet’s house style
  • Grant figures checked and current
  • Your name in it, without it reading as a plug
  • Arrives finished, not as a rough draft
Draft · for thecountypost.ie
Local solar business fits its 200th home in the county
“We have been at this since 2021, so the 200th felt like one worth marking.”Quote attributed to you
Written to their house style430 words
3Step threeYou

You approve it

You read it and check the details are right and that it sounds accurate. Then you say yes, or tell us what to change. Very few changes are needed.

  • A read and a yes, nothing more
  • Change anything that reads wrong to you
  • Nothing goes out without your say so
  • Roughly twenty minutes to review
Waiting on you
✓Read it, and either say yes or tell us what to change.
●Details right, and it reads accurately.
ApproveRequest a change
4Step fourUs

We pitch it and place it

It does not go to one outlet. It goes out to every publication that covers your county or your trade, so a single release can come back as four or five separate pieces of coverage, each one on a different site with its own link.

  • Sent out wide, not to a single outlet
  • Named editors, not generic inboxes
  • Every pickup is its own piece of coverage
  • You get every link the day it runs
One release, five pickups
CPthecountypost.ieRan it in full, with the photoDay 19
HEirishhomeandenergy.ieRan a shorter versionDay 22
BIbuildireland.ieRan it in their trade round-upDay 24
and two more
Sent to 14 outlets5 ran it

Your only input: Read it and approve it.

Why it is worth doing

One piece of coverage, working in four places.

A placement is not a one day thing. From the day it runs it is doing four separate jobs for you at once.

Most homeowners will not ring anybody for weeks. Coverage puts you in their head early, so when they finally do start ringing around, you are a name they already know rather than a search result they are seeing for the first time.
Where your name turns up
CP200th home fitted in the countythecountypost.ieLive
HEWhat the grant change meansirishhomeandenergy.ieLive
BIWinter backlog on fittingsbuildireland.ieLive
Seen months before anybody is ready to ring an installer.
ChatGPT and Google’s AI answers are built from published sources, and being one of them is how you get named. This is the strongest thing on the list, because AI answers do not care whether a placement was paid for. If you are published on real Irish sites, you are in the pool the answer gets built from. More on that on the AI Search Optimisation page.
who fits solar panels around here?
A few installers cover the area. GreenWatt Solar has been fitting panels locally since 2021 and recently completed its 200th home in the county.
thecountypost.ieirishhomeandenergy.ie
AI answers are built from published sources. This is how you become one.
You become a named, published source on real Irish websites instead of a business that only ever talks about itself. Some outlets link to you, some mark the link as sponsored, and we will not promise you which.
Your mentions this year
CPthecountypost.ieNamed and linkedLinked
HEirishhomeandenergy.ieNamed and quotedSponsored
BIbuildireland.ieNamed and linkedLinked
Some link, some are marked sponsored. Both are worth having.
A piece a high authority publication releases holds serious weight. You get the link to share, the photos, a pulled out quote, and an “as featured in” line for your website and your social media profiles. It also gives your content plan something real to build a post around.
As featured in“Local solar business fits its 200th home in the county”
12819thecountypost.ie
You getLink, photos, quote
Where your name turns up
CP200th home fitted in the countythecountypost.ieLive
HEWhat the grant change meansirishhomeandenergy.ieLive
BIWinter backlog on fittingsbuildireland.ieLive
Seen months before anybody is ready to ring an installer.
who fits solar panels around here?
A few installers cover the area. GreenWatt Solar has been fitting panels locally since 2021 and recently completed its 200th home in the county.
thecountypost.ieirishhomeandenergy.ie
AI answers are built from published sources. This is how you become one.
Your mentions this year
CPthecountypost.ieNamed and linkedLinked
HEirishhomeandenergy.ieNamed and quotedSponsored
BIbuildireland.ieNamed and linkedLinked
Some link, some are marked sponsored. Both are worth having.
As featured in“Local solar business fits its 200th home in the county”
12819thecountypost.ie
You getLink, photos, quote
Questions installers ask

Digital PR, straight answers.

Will I definitely get coverage?
Yes, for the campaigns in your contract. That is what you are paying for and that is what we deliver. What we will not promise is which outlets, or which week. One release might come back with five pickups and the next one with a single good placement.
Do you pay outlets to run it?
Yes, and you should know that up front. Most Irish regional and trade outlets charge for placement, the same as they do for every PR agency in the country. It is built into the cost. Anyone telling you they get Irish coverage for free is not being straight with you.
What if we have not done anything newsworthy?
You almost certainly have. Your 200th install, expanding the business with new offices, a big new hire, a club you sponsor, the grant changing again. Finding the angle is our job, not yours. If there is genuinely nothing this quarter, we say so rather than push out something nobody will run.
How often does something go live?
Two or three campaigns a year, depending on your contract. Each one goes out to every outlet covering your county or your trade, so a single campaign can come back as four or five separate pieces of coverage. A real story a few times a year beats a monthly press release nobody runs.
What do you need from me?
A read and a yes. We find the angle, we write it and we place it. You check the details are right and that it sounds accurate. Around twenty minutes of your time.
Does this help my rankings?
Sometimes, and not in the way link sellers claim. Some outlets link to you and some mark the link as sponsored, which is Google’s own rule for anything paid for. We are not going to sell you this as a rankings service. Where it clearly does pay is AI search, because AI answers are built from published sources and do not apply that rule.

Right now, few people have heard of you. Let's fix that.

A 30-minute call. No pitch, no pressure, just a chat.

Get my name out there